Thursday, March 24, 2011

Target edges out Walmart. {Well, duh.}

It looks like Target is finally getting the recognition it deserves, edging out #1 retailer, Walmart, as being the best deal. Combined with their awesome clearances, hidden gem price reductions, store coupons combined with MFR coupons, and the generally cleaner and friendlier atmosphere, this is the nail in the coffin for Walmart {in my opinion}.

A retail consulting firm Customer Growth Partners has come out with a new study today revealing Target’s prices are in-fact lower than No. 1 retailer Walmart. Heres how it worked: 35 brand-name items consisting of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items were purchased at Walmart and Target stores in New York, Indiana and North Carolina.
  • Target shopping cart (pre-tax): $269.13
  •  Walmart shopping cart (pre-tax): $271.07
“For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Wal-Mart,” said Johnson. A smaller study by Kantar Retail found similar results.
Wal-Mart spokesman David Tovar said, “We are absolutely committed to offering our customers low prices every day. If customers find a lower advertised price, we’ll match it every time.”
Though it’s important to note that according to Johnson, “Target isn’t beating Wal-Mart on all items but it is on those that really matter to consumers.”

Link to article from CNN Money

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